Purpose / Activity |
Lawful basis for processing, including basis of legitimate interest |
To support farmers and growers connecting agricultural data (excluding personal data) with our customers by using the Services, including providing you with secure log-on to the Services and allowing you to request or control access to agricultural data. |
- Performance of a contract with you
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To provide you with products and services you have purchased from us or are in negotiations to purchase from us including communications, managing the provision of the Services including support services and to manage and collect fees where relevant. |
- Performance of a contract with you
- Necessary for our legitimate interests (to recover amounts due to us)
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To manage our relationship with you which will include:
- Notifying you about changes to our terms or policies
- Asking you to update your information
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- Necessary to comply with a legal obligation
- Necessary for our legitimate interests (to keep our records and database updated
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To administer and protect our business and the Services (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
- Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
- Necessary to comply with a legal obligation
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To use data analytics to improve our websites, the Services, marketing, customer relationships and experiences. |
- Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy
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To comply with the laws and regulations applicable to Map of Ag or any of their related entities internationally |
- Necessary for our legitimate interests (for running our business), we must be able to comply with relevant laws and regulations.
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For purposes director related or incidental to the above |
- Necessary for our legitimate interests and the performance of a contract with you
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For any other purpose authorised by you or permitted by law. |
- Necessary for our legitimate interests and to ensure the efficient performance of a contract with youWe have set out below a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate:
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